Measuring What Matters
Tuesday, October 20, 2020 2:00 PM (AST)
Presenters: Brian Johnston and Meaghan Carey, RC Strategies
There is an old adage in management circles – you can’t manage what you don’t measure. This workshop challenges parks and recreation practitioners throughout Atlantic Canada to consider what the real benefits of recreation are, and how those benefits could be measured. The need to shift the what and how we measure will be explored, considering how transitioning from a focus on measuring outputs to a new paradigm of measuring outcomes could lead to greater accountability. The discussion builds on the previously outlined Rationale for the Delivery of Public Leisure Services (in workshop #1) and Drivers of Change (in workshop #2), and is consistent with the fundamentals discussed within the Fees and Charges workshop.